The product
When I joined trivago back in 2016, the B2B team was a relatively small team helping hoteliers to perform better at trivago hotel search.
The product was called trivago Hotel Manager, and the main value proposition lay in allowing hoteliers to update their property content (free basic version), get access to performance analytics (PRO paid version), or promote their website rates on trivago (cost per click model). For trivago as a whole, the B2B product was strategic in terms of collecting unique content directly from independent hoteliers.
At the beginning of 2019, the strategy shifted, with the development of trivago Business Studio. The new product would not only replace trivago Hotel Manager capabilities with a much more efficient technology but offer a wider range of technical solutions for independent hoteliers, filling a gap in this competitive but higly distributed market.
You can find more about trivago Business studio in this blog post.
My Role
I worked as the Product Owner for the free and paid versions of trivago Hotel Manager, leading squads of 6 to 8 developers, with end-to-end responsibilities over the improvement of the product, from strategy to execution.
During the development of trivago Business Studio, I led the migration of both the features and the user base from the old to the new platform. The product migration involved redesigning and building from scratch Hotel Manager’s main features as Apps in the new Business Studio Platform.
From 2016 to 2018, trivago Hotel Manager grew from 200.000 to more than 600.000 registered hoteliers and was a sustainably profitable business within trivago. trivago Business Studio currently plays an extremely important strategic role in the overall trivago business.