The company
Established in 1998 in Beijing, FEITIAN Technologies is a leading global provider of cyber security products and solutions, with customers located in more than 100 countries, and oversea branches in Asia, Europe, and North America.
FEITIAN has over 1,000 employees, and more than half are R&D engineers. The continuous high investment in R&D and the deep understanding of customer needs over the past 20 years have enabled FEITIAN to continuously develop diversified types of innovative products with international patent rights and certifications.
My Role
Back in 2011, FEITIAN was a marked lead in China as on cyber security provider, with an aggressive plan to enter a highly competitive global market. I joined as an International Business Developer for the Brazilian and Portuguese markets as part of an international team based at FEITIAN’s headquarters in Beijing, China.
My first challenge was to understand the Brazilian security market, players, regulations, and its synergy with FEITIAN’s product lines. The result was a complete market analysis and plan to enter it, with all the necessary steps to get there.
The plan focused on introducing FEITIAN as a PKI token provider for the growing digital signature market, partnering with local technical security providers. Our first milestone was the signature of a distribution contract with E-VAl technologies.
The position also involved a few other important tasks in the context of expanding FEITIAN’s business in Brazil:
- Understand and support the certification process for our products.
- Connect and engage with local players.
- Participate in a dozen of Information Security fairs, both as a solution provider and specialist speaker.
- Manage accounts with partners and clients.
- Advise the product team on the specific needs of the Brazilian Market.
- Be the voice and ears of FEITIAN on the Brazilian market, being on the top of local news and trends.