Supporting the strategy of global giants in Brazil with geomarketing

The product

Born in 1996 in São Paulo, Geofusion is a pioneer and the leader in the geographic intelligence market in Brazil, with clients like McDonald’s, Heineken, Danone, Mastercard, and Leroy Merlin, to name a few.

The company’s OnMaps is a SaaS geographic intelligence tool. It provides geographic real-time and assertive data to help clients to take better strategic decisions. For instance, what’s the best location to open your establishment?

With OnMaps, clients can understand their consumer’s profile, and habits, and know where, how, and why they consume your brand, as much as find opportunities based on the same insights.

My Role

At the time I joined Geofusion I was the only Product Owner for a development team of 10-12 software developers, responsible for the maintenance and development of OnMaps.

When joining Geofusion I had a strong focus on Product Discovery and on organizing our processes for user feedback. Geofusion had a very close relationship with clients via the Customer Success team and the benefit of having easy access to them. The drawback is that a few o them were used to request new features and be heard.

At Geofusion I also supported the implementation and improvement of analytics tools like Mixpanel and Google Analytics and metrics like NPS.